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E-Learning: Strategies for Delivering Knowledge in the Digital Age
Ebook Download E-Learning: Strategies for Delivering Knowledge in the Digital Age
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Product details
Hardcover: 344 pages
Publisher: McGraw-Hill Education; 1 edition (November 16, 2000)
Language: English
ISBN-10: 9780071362689
ISBN-13: 978-0071362689
ASIN: 0071362681
Product Dimensions:
6.4 x 0.9 x 9.3 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#769,809 in Books (See Top 100 in Books)
Book was received in great condition. I used it for one of my courses and I do recommend it to any one interested in online teaching and learning.
This product was used in research for a paper and worked well for what I needed it for. I was easily able to navigate with my kindle and didn't find any problems or issues.
Fine
The author brings a good overview and sense of sincere understanding to the elearning space. The book does any excellent job of arming the internal champion of elearning with the data required to show the executive team the importance, value and return on investment.
Although this is an older book, because it deals with strategic concepts, it is still valid today. I find it helpful and worthwhile.
Marc Rosenberg is the Peter Senge of Knowledge Management. He builds on the key aspects that Senge acknowledges as key competitive aspects of organizations that need to learn, adapt, and stay solvent. He starts from identifying the difference between instruction vs information and the fact that so many times organizations get caught up in the "who" and the "how" instead of the "what" and the "why." For any trainer this book was interesting from the standpoint of how he defines different levels of knowledge. There are some key graphics and useful charts that help one grasp the complexity of e-learning. I started reading and thought it would be more about on-line learning, but he really took it much broader quickly. On-line learning is only a drop in the bucket of uses for the intranet. As much as we have out there he points out that there is much more to be saturated. Technology is a useful modality that can complement and enhance existing training. There was no threat to the training industry in his book. Training is still essential--but it needs to accomidate the information age and be much more timely, flexible, relevant. The one criticism I have is the fact that he doesn't address the fact that some people still need to have the classroom experience. There is the framework that you can increase aquisition of information, but if some of the psychological aspects of employee needs are not met--you get a drop in productivity, employee satisfaction and employee retention. There is still a lot to debate but he makes a compeling case regarding e-learning and knowledge management.
Author Marc Rosenberg provides one of the first books devoted to strategies for developing organization-wide, online learning. He goes beyond the obvious technological challenges of Web-based training to explain that technology and content are meaningless without a culture of learning. But creating this culture means confronting dramatic strategic, organizational and political issues. In this roadmap for building and sustaining a learning culture, Rosenberg offers an essential balance between the structure of e-learning (design and technology issues) and its implementation (acceptance and support issues). His book is an impassioned wake-up call to all executives who are concerned about the future of their organizations. To begin building your company’s culture of learning, ... arm yourself with this practical, yet philosophical, manual — a weapon for professionals on the front lines of the revolution in workspace learning.
Rosenbergs book is a must for anyone who plans to develop a learning strategy for the corporate world, but applies also to the changing perspective on learning in general. By having you ask yourself many important questions during the pre-planning and planning processes, pitfalls may be avoided. Too often the technology gets the blame when something goes wrong, but often the preparatory work (analysis of culture, purpose etc) has been handled too lightly. Rosenbergs strategically important questions may assist in allieviating these problems. In addition, several "E-learning Journeys", the experiences and reflections of corporate learning executives, are included to add on to the "usability"-value of Rosenbergs writings. The book is organized into three parts: Part I The Opportunity - which includes several definitions/clarifications of central concepts and a brief historical overview of e-learning. Part II New Approaches for E-Learning - in which CBT, WBT, Knowledge Management, Performance Support etc are presented and combined to meet the needs of a changing learning community. Part III Organizational Requirements for E-Learning - has a very practical approach to planning the comapny's e-learning strategy, in addition to including very important discussion of success factors as well as why e-learning projects fail. All in all, a book that may be read and read again as projects develop.
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